Sharon Struthers ![]() You know, we just have the one word for love. That's why it means so much when someone says "I love you." We all want to hear those words from a friend, a partner, a parent, a child. To hear that you are loved is heart-warming, comforting and sometimes thrilling. So let's keep love special. The word love. That word brings a smile to our faces. That word is so important that it's sometimes hard to tell someone that you love them. And it's definitely hard to wait, all insecure, to hear those words from someone we love. But we are surrounded with ads and messages designed specifically to take advantage of the power of love. And to put the glorious associations of that word to work to advance corporate profits. Snickers loves me! Someone loves my pins! And we all love a good sale. It's not just advertising messages that expand the use of the word love . Observe the way you use the word love. When I first started being mindful of this, I was surprised how many times I replied to a text or a post with the word love -- referring to an awesome photo, an inspiring quote, a lunch invitation or a movie I just saw. So I'm trying to stop using the word love so casually. Action comes after awareness. (Except alphabetically, when action comes before awareness.) But we all walk around with mini computers in our hands. so surely we can quickly find a substitute word for love when it has to do with donuts or days off. I want to keep love special. And honor what it means to all of us. To know that we are loved. By someone we want to love us, not by a candy bar. Disclosure: I shop at the Loft, which is why I had a "love a good sale" shopping bag that inspired this post. And I also really like @SNICKERS and always have, but I just don't feel the love. And Pinterest? I actually had two boards whose titles started "I love . . .", which I changed right away of course.
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